Why Every Gold Investor Should Seriously Consider Bitcoin

The Gold Market

Gold is the largest asset in the world with a market cap of over $21 trillion. 

Gold has been used as a store of value and as money for tens of thousands of years.

Gold is literally indestructible. It is eternal. It’s a physics thing. You can diffuse it in acid, but the gold is still there when the acid evaporates. To destroy gold, you literally must take it apart at a subatomic level. Firing it into the sun might do it.

Whatever happens to humans, gold will persist in the universe forever.

Data from the World Gold Council shows that gold ownership among professional investors in the US has risen steadily since 2018.

I co-managed a physical gold fund based in Switzerland for 8 years, so I think I  understand why this is.

Sooner or later, many gold investors will make the same journey as I did, from gold to Bitcoin. Let me explain how I got here.

Climbing Mount Stupid

There is a saying among the Bitcoin Maximalists: everyone climbs Mount Stupid before finally figuring out what Bitcoin is.

When hearing about Bitcoin, everyone stays ignorant for a period of time, whether that’s minutes, months, or years. Some people will stay ignorant for the rest of their lives, while others might take the time to study Bitcoin to finally understand what they do not know.

I had first heard of Bitcoin in 2011. I don’t remember a specific conversation, but the topic kept bubbling up because being in the gold industry—the hard money industry—bitcoin was based on the same concept.

I never took Bitcoin seriously at the time for a couple of reasons.

One, I always thought that the government would shut it down. A few years earlier, Doug Jackson who created e-gold—basically tokenized gold—got raided and indicted by the United States government for money laundering and operating an unlicensed money transmitter business.

It seemed obvious that the government was going to do the same thing with Bitcoin, shutting it down. At the time, I didn’t know enough about Bitcoin to understand that it was also a decentralized protocol, which made it very difficult—if not impossible—for the government to stop it.

Two, I also thought Bitcoin would fail because I thought there would be a better Bitcoin that would replace it. This is how things happened in the dot-com age. MySpace made way for Facebook. Hotmail made way for Gmail. AOL for Google, etc. I was sure it was going to be replaced by something better.

When I heard Bitcoiners saying, “It’s better than gold, ” I just thought that was ridiculous.

In early 2017, Bitcoin passed a thousand dollars per coin, which piqued my interest again because it meant one Bitcoin cost more than one ounce of gold. So, I bought a little Bitcoin.

By the end of 2017, it was exploding in value, and the hype was off the charts.

I was absolutely convinced that Bitcoin was a huge bubble, that it would burst, and that we’d never hear from this thing again like pet rocks and Beanie Babies.

I sold it at the end of that year for nearly $18k. I’d almost 18x’d my money. I got out at the top. I thought I had called this thing perfectly and I thought I was a genius. I even wrote a paper about it.

In hindsight, I was an idiot. But I didn’t know that yet.

Going Down the Rabbit Hole

The year was 2019, and I was looking at Bitcoin charts. I could see that Bitcoin was consolidating again. It was going to run again. This bothered me tremendously. Why was Bitcoin still here? Surely, the government would have shut it down by now.

So I started doing research. I probably spent close to a hundred hours trying to answer those questions.

It finally dawned on me. They hadn’t shut it down because they couldn’t. Bitcoin has been downloaded hundreds of thousands of times, sitting on computers all over the world and even on satellites.

I realized I was wrong about that. Maybe I was wrong about the other things as well?

I started studying Bitcoin for an hour a day, then two, then four, and then six.

At this point, I was talking to my fund clients about gold and studying Bitcoin in every moment of my spare time.

But I still was not quite over the line yet.

The Catalyst

March 2020. COVID was doing its thing, and the whole world was terrified that we might be in some kind of humanity-ending pandemic. The authorities in Switzerland decided to ground all air traffic. Nothing lands, nothing takes off.

I wasn’t in Switzerland, but the gold held by our fund was. I woke up one night realizing that if one of my clients contacted me and said, “Alex, I want to do a redemption and I want you to deliver $20 million of gold bars to this country over here, this bank, or this vault, ” I could not do that.

In the gold industry, that’s what you call a failure to deliver, and you’re now out of business because reputation is everything.

I called my co-managers and said that we’re in big trouble if we get a big redemption.

Several weeks went by, we didn’t get a big redemption, and everything was fine.

But that moment was my wake-up call.

Gold’s weakness is that in order to have final settlement, you must physically deliver the gold to your counterparty, aka physical delivery. This relies upon human beings. If I want to deliver gold, I need the cooperation of the guys working at the vault, the security truck teams, customs, flight crews, and ground crews on both sides. Anybody in that chain could mess the whole thing up.

Of course, precautions are taken. But to do final settlement with gold, you require the cooperation of other human beings.

Then I thought about Bitcoin. With this Bitcoin thing, I can move any amount of value from one side of the world to the other at the speed of light? At almost no cost, and no one can stop me, and I need no one’s help or permission?

Mind blowing. At that moment, I knew with absolute clarity that Bitcoin was better than gold in every measurable way.

“But Alex, if the internet goes down, then gold is better than Bitcoin.”

My friend, if the internet goes down, you have a lot bigger problems than whether gold is better than Bitcoin. When basic infrastructure starts failing, you need to start thinking about how you will get water tomorrow. How do you feed yourself? Do you have firearms and ammunition? Because it’s going to get very weird, very quickly. For me, in any situation that calls for the total collapse of human society, owning gold in a Swiss vault will be useless!

Bitcoin has massively outperformed gold in US dollar terms. Even though gold is at record highs today, measured against Bitcoin, it is absolutely imploding.

It’s faster. You can move more value. You don’t need people’s help. It can’t be confiscated from you. The government can’t shut it down or take it from you. You need no one’s permission to transact. It’s verifiable, it’s unduplicable. You can’t counterfeit it.

Perhaps most importantly, Bitcoin is absolutely finite.

The implications of an absolute finite supply is one of the hardest things for people to wrap their mind around, intellectually. The human race has never seen absolute scarcity before. We don’t know what to compare it to.

We’ve been here for hundreds of thousands of years, and we’ve never seen a strictly finite asset before. Every other asset responds to human demand for more of it.

That’s Bitcoin’s key advantage over every asset, not just gold.

Throughout this thought process, I arrived at the conclusion that it was time for a change, because I was in the wrong industry.

Why Bitcoin Wins: The Future of Wealth Preservation

At Swan Bitcoin, we’re often asked: How will Bitcoin shape the future of finance? My take is this: Bitcoin won’t replace every financial product or derivative out there, but it will become the foundational asset upon which a new wave of financial innovation is built. Fiat currencies will persist—governments aren’t giving up that control anytime soon—but Bitcoin will trigger a seismic repricing of global capital. This shift won’t happen overnight; it could take decades. The exact timeline? Anyone’s guess. But the wheels are already in motion.

The Inflation Ripple Effect

To understand why, let’s rewind to 1971. That’s when the U.S. dollar severed its tie to gold, unleashing an era of unrestricted money printing. For over 60 years, the U.S. government has churned out dollars, eroding their purchasing power and fueling inflation. Because the dollar is the world’s reserve currency, this inflation doesn’t just hit Americans—it ripples across the globe.

The result? Everyone, everywhere, is scrambling to outpace inflation. People buy assets—real estate, stocks, art, gold—not always because they want them, but because they’re desperate to preserve wealth. This isn’t organic demand; it’s manipulated by a devaluing currency. I’d argue that this has mispriced the entire global capital system, from a $30 million Montana ranch (about 300 BTC today) to a Picasso on a gallery wall.

Bitcoin: The New Benchmark

Here’s where Bitcoin changes the game. I believe the monetary premiums baked into assets—diamonds, property, even gold—will eventually be recalibrated against Bitcoin. That Montana ranch? One day, it might cost just 1 BTC, or even 0.1 BTC. Why? Because Bitcoin is emerging as the new hurdle rate—the standard by which all investments are judged.

This isn’t just a catchy phrase. At Swan Bitcoin, where we help individuals and businesses build wealth through Bitcoin, I speak daily with successful entrepreneurs, family offices, and high-net-worth individuals. Their stories back this up. One client recently told me, “I sold 22 rental properties and bought Bitcoin. Why would I keep dealing with tenants, taxes, and broken boilers when Bitcoin outperforms it all? It’s a no-brainer.”

Business owners are reaching similar conclusions. Unless their companies can outpace Bitcoin’s returns, they’re considering cashing out and holding BTC instead. It’s a rational choice: Bitcoin offers superior performance without the headaches of traditional assets.

A $900 Trillion Reset

Globally, there’s an estimated $900 trillion in assets—many held by people who don’t fully understand them, bought solely to hedge against inflation. This mispricing can’t last forever. Over the next 20 to 30 years, I predict a massive rebalancing, with Bitcoin as the anchor. We’re still in the early days—very few grasp the scale of what’s coming.

Consider this: There are 60 million millionaires worldwide, but only 21 million Bitcoin will ever exist. Simple math tells us not every millionaire can own a whole coin. As this reality sinks in, a tipping point will hit. Smart investors will recognize Bitcoin as the ultimate asset. Others, even those indifferent to crypto or gold, will follow suit—not out of conviction, but because it becomes the default way to save.

Your Bitcoin Journey Starts Here

Bitcoin’s rise isn’t just a trend; it’s a fundamental shift in how we store and grow wealth. Wherever you are on your Bitcoin journey, you’ll get there eventually. Want to accelerate the process? At Swan Bitcoin, we’re here to guide you. Whether you’re a seasoned investor or just starting out, we’ll help you harness Bitcoin’s potential—securely, simply, and with a team that’s all-in on its future.

Ready to take the next step? Let’s talk.